As a marketer I find anything that causes new marketing trends fascinating, #deflategate is one of those trends. For anyone who doesn’t know (you are clearly not from New England) #DeflateGate is what twitter as named the scandal the Patriots is dealing with right now. The controversy is that there is speculation that 11 of the 12 balls used in the AFC Championship win against the Colts were deflated.
Now as a Patriots fan I do need to say this, whether or not the balls were deflated is irrelevant. The win against the Colts was a landslide. The game was not close. A little bit of air would not have changed that. Even the Colts themselves admitted it. One of the tight ends tweeted that “they could have used soap balls and still beaten us.” I think that pretty much sums it up. It doesn’t matter!
But as a marketer this is advertising gold. This is a trend to jump on and have fun with. So I thought a great way to end the week is to share some of my favorite marketing collateral that has come from this scandal:
Of course I had to do a shameless plug of our ad as well. The one with the 10% off. Anyone who wants to see more of my silly posts and marketing ideas can follow me on my company page at http://www.facebook.com/minutemanpressdedham
Now honestly, this was not on my list of scheduled blog topics. However, I sent out a short tweet about how John McCain should be worried about more important things than a Super Bowl ring and I realized that this was not the popular opinion. I am of course a Patriots fan and I understand the importance of said ring but the story sort of baffles me.
Since I know not every one of you is from New England I will give you a quick recap of what happened. Apparently, Russian President Vladmir Putin stole the coveted Super Bowl ring on a trip Robert Kraft took to Russia. Putin denied he claim and offered to make a replica ring with precious metals and a genuine stone if “it meant that much to him”. Later, Kraft said that the ring was in face a gift to Putin but he would appreciate it if was returned. Now, with the Syria events circling Senator John McCain is saying the Russians should bring said ring with them when they come to discuss Syria. Just an odd circle of events is it not?
According to the Urban Dictionary, the term “Indian Giver” comes from “different commercial practices. To the Native Americans, who had no concept of money or currency, gifts were a form of trade goods, of exchange. One didn’t give a gift without expecting one of equivalent value in return. If one could not offer an equivalent return gift, the original gift would be refused or returned. To the Europeans, who with their monetary-based trade practices, this seemed low and insulting, gifts were not for trade but were to be freely given.”
My question now is, would Kraft be considered an Indian Giver? Did he maybe “gift” this ring to President Putin hoping for something of “equal value” in return? If so, what could he want?
What I know is Robert Kraft is one of the most impeccable sports franchise owner’s in the industry. So whatever he is doing he is doing it right. So maybe this is something we should learn from. Maybe Indian Giving is making a comeback? Honestly, if this man jumped out of a plane I would be right along side him so I dont mind partaking in a little Indian Giving.
What do you think? Could this be a start of a new trend or do you think the ring could actually have been stolen?