As a marketer I find anything that causes new marketing trends fascinating, #deflategate is one of those trends. For anyone who doesn’t know (you are clearly not from New England) #DeflateGate is what twitter as named the scandal the Patriots is dealing with right now. The controversy is that there is speculation that 11 of the 12 balls used in the AFC Championship win against the Colts were deflated.
Now as a Patriots fan I do need to say this, whether or not the balls were deflated is irrelevant. The win against the Colts was a landslide. The game was not close. A little bit of air would not have changed that. Even the Colts themselves admitted it. One of the tight ends tweeted that “they could have used soap balls and still beaten us.” I think that pretty much sums it up. It doesn’t matter!
But as a marketer this is advertising gold. This is a trend to jump on and have fun with. So I thought a great way to end the week is to share some of my favorite marketing collateral that has come from this scandal:
Of course I had to do a shameless plug of our ad as well. The one with the 10% off. Anyone who wants to see more of my silly posts and marketing ideas can follow me on my company page at http://www.facebook.com/minutemanpressdedham