#DeflateGate

As a marketer I find anything that causes new marketing trends fascinating, #deflategate is one of those trends. For anyone who doesn’t know (you are clearly not from New England) #DeflateGate is what twitter as named the scandal the Patriots is dealing with right now. The controversy is that there is speculation that 11 of the 12 balls used in the AFC Championship win against the Colts were deflated.

Now as a Patriots fan I do need to say this, whether or not the balls were deflated is irrelevant. The win against the Colts was a landslide. The game was not close. A little bit of air would not have changed that. Even the Colts themselves admitted it. One of the tight ends tweeted that “they could have used soap balls and still beaten us.” I think that pretty much sums it up. It doesn’t matter!

But as a marketer this is advertising gold. This is a trend to jump on and have fun with. So I thought a great way to end the week is to share some of my favorite marketing collateral that has come from this scandal:

Of course I had to do a shameless plug of our ad as well. The one with the 10% off. Anyone who wants to see more of my silly posts and marketing ideas can follow me on my company page at http://www.facebook.com/minutemanpressdedham

Happy Friday!

#Teoing!

There are many internet memes that come and go but there are few that really catch my attention. I share a few laughs with Grumpy Cat and I don’t mind seeing the occasional photo of the ridiculously photogenic guy. However, the internet meme that has caught my attention lately is what they are calling “Teoing”

For those that don’t know the story here is a short summary. Manti Teo of Notre Dame football team allegedly had a girlfriend pass away to lukemia on the same day that his Grandmother died. It was later discovered that Teo’s girlfriend was actually a fake that he had met only online and corresponded with by phone and internet only. The hoax was exposed and the question now is was this a publicity stunt or was he really duped into believing that he was in a full fledged relationship with a imaginary girl.

The hilarity of this hoax has taken the internet by storm and has created the new meme called “Teoing”. The reason I am drawn to this meme is I think this is such a current issue and I feel that maybe by bringing it to light with some humor people will be more aware of the dangers of online dating. When online you never really know who you are talking to, and if you do not take the steps to meet the person in a safe, public setting there is a chance that the person on the other end is not who they say they are. Matters of the heart can be tricky and deception like this can truly leave a person wounded. It is hard to say if Teo was really duped or if he was just trying to make the news but either way this new meme will bring attention to the dangers of internet dating.

Do you have a “Teoing” meme? If so please share in the comments section!