18

American Sniper

The one thing I worry about as I type this post is downplaying the importance of this movie. So I want to start by saying that American Sniper is a powerful movie. It is a true story and the people really did live out these experiences. I have more respect for the men in this war then I could ever portray. That being said, a movie will always make a person reflect on themselves and their own lives. That is the power of artistic representation of life. I want to talk about how this movie made me think.

This movie is about the one war I can honestly say I lived through. I think all of us can remember 9/11. For me I was only in the 8th grade. I remember that day like it was yesterday. But this movie really made me think how blessed I really am.

The main character of this movie, Chris Kyle, was a sniper. This movie, unlike many war movies I have seen, really went into how the war affected his personal life. His life with his wife and family. As the movie went on I realized how close I came to living a life just like this. I am so blessed that my life turned out differently but the reasons why don’t seem like blessings.

The boyfriend I have now, the man I plan to be with for some time wanted to be in the armed forces. I think he would have chosen the army. Being two years older than I he would have been a prime candidate for the War on Iraq. And he would have loved doing it.

As I watched the movie I saw the similarities. The passion to help others. The thirst for war. The determination. The inability to see beyond the action of the moment. And the difficulty of detaching.

But I was blessed. My boyfriend did not make it into the armed services. In actuality he hurt his back horsing around when he was younger and was unable to enlist. While I am not happy that he will have a life long injury I am happy he ended up having to remain home.

If he had gone to war there is a good chance we would have never met. If we did meet the chances we would make it were slim. I don’t think I could have ever been as strong as Chris Kyle’s wife in the movie. I don’t know if I could have done all that she did.

This movie really showed how strong the women had to be for their men. How powerful a loving home could be for these men.

I don’t know if this post seems selfish and if it does that is in no way my intent.

What I mean by that is this movie really showed me the type of person it took to be in this war. The type of person they needed to stand by their side. And I have so much more respect for them now seeing that.

Because I don’t know that I could have been that person.

19

When is it NOT okay to show your support?

I want to start this post off by apologizing for not posting on Monday. There are a few life changes in the works which have made things rather hectic! But hopefully I will be able to post about them soon!

On to the post!

This week marked the anniversary of 9/11. As someone in the Marketing world I know how important it is for companies to show that they are aware of the events of the world and not entirely centered on making a profit. Many companies do this by donating to charity, participating in community events (i.e Ice Bucket Challenge) and making timely posts surrounding holidays.

However, when events such as 9/11 come up, there is a lot of controversy about how a company should handle it. Companies like Build a Bear posted about their support, and the public reacted so negatively they were forced to take down their post. Here was Build a Bear’s post:

In my opinion this was a very tasteful post and shows that they are conscious of an event very close to many people’s heart. However, many people felt the post was distasteful because they felt the company was “pushing” their product. I would agree with this if there was a link included to buy the bear or any of the accessories. However, this is not the case. The company simply used their image to show support. I see nothing wrong with that.

However, being new in the marketing world I am curious about this. This is why I want to turn to you. Do you think companies should refrain from posting this sort of support on an event so near and dear to the hearts of many?

Let me know your thoughts!